Ad networks continue to be adopted by more direct marketers and brand advertisers as a strategy to target and reach prospective customers. Here are some of the key advantages that networks have over direct publisher relationships:
||Almost all network purchase options (CPM, CPA, etc) are less expensive than buying directly.
||Many networks will offer opportunities to pay based on CPM, CPC, and/or CPA.
||Because of their sheer size, networks provide a way to reach a larger number of prospects.
||From demographics to behavioral targeting, networks typically provide more options.
||Many networks have sophisticated algorithms that will optimize your buy over time.
||Networks will in most cases offer more ad format choices to accommodate your creative strategies.
|Analytics and Reporting
||Many networks provide sophisticated reporting, analytics, and tools that help you optimize your buy.
It can be a daunting task to determine which network is the right fit for you – especially with 608 ad networks to choose from. Whether you are new to the concept of networks or a veteran, make an informed decision and use this site to find out which networks offer the features and benefits important to you.
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